By Dave Moenning 
on Apr 05, 2017 09:18 am 
A 
big part of my job these days is assisting financial advisors in the development 
of portfolios for their clients and their firms. I like to say that I have 30 
years of mistakes under my belt in this business and that we will do our 
darndest not to repeat any of them. In short, I strive to work together with 
advisors to design portfolios that are in line with their view of the world and 
yet don't go off the reservation too far in terms of overconcentration in terms 
of methodology, strategy or manager selection. 
Yesterday, 
I described the initial phase of the portfolio design process. We first define 
the objective, then the benchmark, and finally, the time frame. From there, my 
team goes to work in building portfolios that incorporate a more modern approach 
to diversification. This is something we call Modern Portfolio Diversification - 
or MPD, for short - which goes beyond the traditional diversification by asset 
class, incorporating multiple investing methodologies (i.e. passive, strategic, 
tactical, equity selection, alts, etc.), multiple strategies, and multiple 
managers. 
Getting 
back to yesterday's missive, recall that after several calls with an advisor, my 
team had been tasked with creating a series of risk-targeted, asset allocation 
strategies that would attempt to "be around" the benchmarks during most calendar 
years and then try to "lose less" when the bears went on the attack. 
The 
question, of course, is how do you accomplish this? 
Step 
1: Understand Your Objective 
While 
it may sound obvious, the first step in designing a portfolio is to truly 
understand the benchmark you are trying to outperform. Believe it or not, the 
selection of a benchmark is usually an afterthought for most advisors. But as 
Yogi Berra is famous for saying, "If you don't know where you are going, you 
might wind up someplace else." 
Too 
many advisors allow their clients to look at an index like the S&P 500 to 
gauge how their portfolio performed. However, such an approach sets you up for 
failure. Because, unless you are running a domestic, cap-weighted, equity 
portfolio, the S&P is likely the wrong benchmark. 
Again, 
while this sounds uber simplistic, the first and most important step in 
successful portfolio design is to correctly identify what you are trying to 
accomplish and what benchmark you will be measured against. 
So, 
once you have identified the appropriate benchmark, you need to dig into that 
benchmark and recognize how the thing works. For example, you must understand 
the makeup of the index or benchmark as well as the allocations to asset 
classes, regions, "styles," weighting, and/or factors. 
For 
example, a 60/40 mix tends to be the objective of a great many advisors. Yet, it 
is important to note that this benchmark represents only the U.S. stock and bond 
market. Will your portfolio invest outside the U.S.? For most, the answer is 
unequivocally, yes. 
Granted, 
the majority of companies in the S&P 500 do business globally. However, 
recognize that the S&P and the Aggregate Bond Index are U.S. indices - and 
the simple fact is that most advisors like to incorporate foreign stocks and 
bonds, real estate, commodities, alternatives, etc. in their portfolios. So, is 
a benchmark using only stocks and bonds in one country really a good idea? 
The 
recent performance of global markets and asset classes drives this point home. 
Generally speaking, the U.S. has been the place to be for many years now and 
diversification into global markets has wound up creating "diworsification" in 
terms of portfolio performance. 
So, 
if you want to utilize global markets and/or asset classes other than U.S. 
stocks and bonds, using 60/40 as your benchmark is really kinda silly. 
Times 
Change 
Another 
consideration here is the reality that portfolios tend to change with the times. 
For example, currently a passive approach to the U.S. stock and bond market is 
all the rage. The money flow stats on funds and ETFs make this very clear - 
money is flowing into passive index ETFs at an eye-popping rate. 
As 
such, it is important to be aware of the fact that your portfolio may start to 
drift toward whatever is happening on a macro basis as the years go by - this is 
natural. And because of this, locking yourself into an index or a specific mix 
of indices becomes problematic over time. 
My 
Solution 
To 
be sure, I have wrestled with the benchmark dilemma for a very long time. And 
under the category of full and fair disclosure, I've made most of the mistakes 
mentioned above (as well as a bunch of others!). 
I've 
come to the conclusion that unless you are a portfolio manager working for a 
mutual fund or ETF company that runs a very specific type of portfolio - small 
cap growth, for example - using a specific index as your benchmark means that 
you are going to wind up changing your benchmark every couple of years. And in 
short, such a practice is frowned upon by the regulatory bodies. 
My 
answer is to think about (a) the risk level a client wishes to employ and (b) 
the alternatives an investor would have when deciding whether or not to use my 
investing services. 
Again, 
I know this sounds simplistic, but for most investors, the alternative to 
utilizing a professional money manager is to invest directly in mutual funds 
and/or ETFs. Or for the millennials, to go online and let Betterment or Schwab 
build a risk-targeted portfolio for them. 
It 
is for this reason that I prefer to utilize the risk target categories created 
by Morningstar. In my humble opinion, Morningstar's "Target Risk Allocation" 
categories make very nice benchmarks as they represent what I deem to be a 
real-world investing approach. 
For 
example, the Morningstar Moderate Risk Allocation is a modern-day, real-world 
60/40 approach. It includes 58% equities (spread across regions, sizes, and 
styles), 33% bonds (including both domestic and foreign), 6% inflation hedges 
(commodities and TIPS), and 3% cash. Yes fans, most portfolios have some cash in 
them at all times - but the popular market indices do not. 
So, 
for me, the first step in designing a portfolio for an advisor and their clients 
is to identify which of the Morningstar Target Risk Allocations is appropriate. 
By doing so, I know exactly the risk level being utilized as well as the 
allocations to asset classes, styles, etc. 
Tomorrow, 
we'll explore the three ways to add alpha to your portfolio, which is really the 
crux of the matter at hand. 
Thought 
For The Day: 
Talent 
is wanting something badly enough to work for it. -Tim Cox 
Current 
Market Drivers 
We 
strive to identify the driving forces behind the market action on a daily basis. 
The thinking is that if we can both identify and understand why stocks are doing 
what they are doing on a short-term basis; we are not likely to be 
surprised/blind-sided by a big move. Listed below are what we believe to be the 
driving forces of the current market (Listed in order of importance). 
      
1. The State of the U.S. Economy        2. The State of 
Trump Administration Policies        3. The State of 
Global Central Bank Policies 
  
Wishing 
you green screens and all the best for a great day, 
  
MiB: The Return of Ken Fisher
 
This week on our Masters in Business radio 
podcast, we sit down for the second time with Ken Fisher of Fisher Investments, 
which manages about $80 billion in client assets. 
  
The last time we had Fisher on as a guest, as 
I was walking him to his next appointment, he started discussing how he built 
his business. Despite having just had a 90 minute conversation, we continued 
speaking for another 45 minutes. As I listened to him describe how he built his 
firm, it was apparent to me I missed a giant swath of conversation that 
listeners would like to hear. This podcast makes up for that prior fail on my 
part. 
  
Fisher explains why customer service is an 
overlooked aspect of asset management, and tells us what his firm does that is 
unique. He also describes the stock market as in its “usual unique” position. 
  
He discusses how stock picking has always been 
challenging, but the analytics to prove by how much simply did not exist. He 
references Jack Bogle’s 1961 paper — it explained why the cost structure of 
active management was destined to lose against a low cost index. It took decades 
before that reality became both understood and well known. 
  
Fisher, a top down student of the market, 
tells us that P/E has never been predictive, and that stocks are less expensive 
that people believe. He believes behavioral issues are much more important than 
valuations. 
  
All of the many books Fisher discusses 
can be  found 
here.  
  
You can hear the show on Bloomberg Radio, or 
stream/download the full show, including the podcast extras, on  iTunes,  SoundCloud and 
on  Bloomberg.  
  
  
  
 
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