With home builder sentiment registering its highest in ten years, the market got a boost from housing stocks sending the Dow up 67 points.  Also contributing to this were investors buying in on the low with Disney and other media, consumer and biotech stocks that took a real beating in recent weeks.  92% of Q2 reports are now in with profits forecast up to a plus 1.2% now from the minus 4% forecasts in early July.  Revenue expectations are for a minus 3.5%, but this is still up from a minus 4% a month ago.  Still, it was a rather uneventful day with volume considerably below average at 5.4 billion shares.

Markets | Mon Aug 17, 2015 4:26pm EDT

Wall St. up on housing data; Disney boosts media stocks

BY RODRIGO CAMPOS

DJ:   17,545.18  +67.78     NAS:   5,091.70  +43.46       S&P:      2,102.44  +10.90

REUTERS/BRENDAN MCDERMID

U.S. stocks rose on Monday after strong economic data boosted the housing sector and as investors bought recently battered shares in biotech and media.

Housing stocks rose after data showed U.S. homebuilder sentiment rose in August to its highest since a matching reading almost a decade ago.

The data more than offset earlier concern over a surprise fall in manufacturing activity in New York state in August.

"The housing data was pretty good," said Michael James, managing director of equity trading at Wedbush Securities in Los Angeles. "It certainly didn't hurt the bullish tone to everything housing-related."

An index of housing sector stocks .HGX gained 1.2 percent to hit its highest in 8-1/2 years.

Consumer stocks were among the day's gainers led by media companies including Disney (DIS.N), which announced over the weekend plans for two theme park expansions that will bring the celebrated Star Wars movie franchise to life.

Disney shares gained 1.8 percent to $109.05 and Time Warner Inc (TWX.N) and Charter Communications (CHTR.O) also rose sharply. A reading of the sector's stocks .DZM rose 1.3 percent after closing on Friday with its largest two-week drop in almost four years on investor concern over the future of media consumption.

"The Star Wars news has lent a bid to Disney and that has spilled over into the rest of media space today," James said.

The Dow Jones industrial average .DJI rose 67.78 points, or 0.39 percent, to 17,545.18, theS&P 500 .SPX gained 10.9 points, or 0.52 percent, to 2,102.44 and the Nasdaq Composite.IXIC added 43.46 points, or 0.86 percent, to 5,091.70.

Among the best performing stocks on the S&P 500 and largest boost to the Nasdaq were those in biotech. The Nasdaq Biotech Index .NBI rose 2.1 percent after falling 4.8 percent over the previous two weeks.

With 92 percent of the S&P 500 companies having reported results so far, second-quarter earnings are expected to have edged up 1.2 percent, while revenue is expected to have fallen 3.5 percent, according to Thomson Reuters data.

Tesla (TSLA.O) rose 4.9 percent to $254.99 after Morgan Stanley raised its price target on the stock to $465 from $280 and said Tesla was its top pick among U.S. automakers.

Zulily (ZU.O) soared 49.1 percent to $18.74 after Liberty Interactive (QVCA.O) said it would buy the online retailer for $2.4 billion. Liberty was down 1.5 percent at $29.80.

Estee Lauder (EL.N) fell 6.8 percent to $82.80 after the cosmetics maker reported lower-than-expected quarterly sales.

The S&P 500 posted 29 new 52-week highs and 12 new lows; the Nasdaq Composite recorded 92 new highs and 83 new lows.

About 5.4 billion shares changed hands on U.S. exchanges, below the 6.84 billion daily average for the month to date, according to BATS Global Markets data.